The past few months, we have been talking about Paddy Moogan’s The Link Building Book over on the iAcquire YouTube channel. If you’ve missed any videos or need a refresher on what we’ve covered, look no farther than this wrap-up:
What is it about?
The Link Building Book is a detailed guide to link building that mixes background and theory with proven techniques and practical advice.
Who is it for?
Paddy
himself says the book is “useful to anyone who wants to know more
about getting high quality links to their website.” This means
whether you practice SEO at an agency, in-house, or for your own
site, you can enhance your skills by reading The
Link Building Book.
Video Summary
IntroductionIntroductionAn
overview of the current state of link building and how to effectively
utilize the book.
The
Basics of Link BuildingThe
Basics of Link BuildingWhat
link building is, why you need it, and how to scale it.
The History of
Link BuildingThe
History of Link BuildingLink
building has changed significantly since Google started dealing with
spam more aggressively in 2011, and your strategy must change
accordingly.
What
You Need to Know about Google PageRankWhat
You Need to Know about Google PageRankPageRank
is measured on a scale of 0-10, but isn’t necessarily the number
you see in your toolbar. Learn why it isn’t the most reliable
metric.
The
Anatomy of a Link – What makes a good (and bad) linkThe Anatomy
of a Link - What makes a good (and bad) linkAs
Paddy says, “Not all links are created equal.” Specific
elements including TrustRank, diversity of domains, relevant anchor
text and many more are addressed here.
Planning
and Executing a Link Building CampaignPlanning
and Executing a Link Building CampaignThis
is the longest and most in-depth chapter by far. You get instructions
for every step in the link building process, including
selling, gathering assets and resources, conducting outreach,
following up, and making reports.
Scaling
Link BuildingScaling
Link BuildingLearn
to scale the process, assets, and people behind link building.
Link
Based PenaltiesLink
Based PenaltiesFollow
these nine steps to lifting a link based penalty if you fear you’ve
been hit.
Building
a Link Building TeamBuilding
a Link Building TeamDiscover
the qualities you should look for in team members, and how to stay
organized and maintain a high level of motivation.
Outsourcing
Your Link BuildingOutsourcing
Your Link BuildingIf
you think outsourcing may be your best option, use this chapter as a
resource of what to consider and how to hire the right people.
Making
Link Building Happen – Effecting ChangeMaking
Link Building Happen – Effecting ChangeThe
key takeaway from this chapter is the emphasis on building
relationships with clients.
Social
Signals and Their Effect on Link BuildingSocial
Signals and Their Effect on Link BuildingSocial
signals may not be replacing links any time soon, but they are
certainly boosting links. Find out which are most important and how
to measure social impact.
The
Concept of AuthorRankThe
Concept of AuthorRankThis
chapter explains how AuthorRank can be used by Google as an extra
signal in determining the strength of a link.
Link
Building TechniquesLink
Building TechniquesThis
glossary of link building tactics and strategies provides real
solutions and lots of extra resources to help you get started.
Quick
Fire Link Building TipsQuick
Fire Link Building TipsIf
you don’t have time for some of the more in-depth techniques in the
previous chapter, this one is for you.
Link
Building ToolsLink
Building ToolsNot
every link building tool performs the same function. Sift through
this list to find the right tool for you with quick summaries of what
each does and how much it costs (bonus: many are free or have free
trials).
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